Coffee shop’s characteristic and factors influence the number of visitors and profit level of popular coffee shops in Banda Aceh city

Suyanti Kasimin

Abstract


Development of Coffee shop business as income source and job opportunity for the community in poverty reduction is an important issue and urgent to be implemented recently. Although the demand for coffee shop’s services is increasing in accordance to the culture and lifestyle development, however competition in the coffee business is also increasing. This research aims to analyze factors influence the visitors’ number and the profit level of the coffee shop businesses of popular coffee shops in Banda Aceh City.  By taking 100 respondents from ten popular coffee shops in Banda Aceh City which different locations, accesses, and performances of the coffee shops, hopefully the questions of this research will be answered. The research used Decretive Analysis Method for the visitors’ characteristic and Doubled Regression method for the coffee shop’s performances that influences the number of visitors and the profit level. The result of the research shows that popular coffee shops have good facilities and performances with consumers who are generally young, private company’s employees and students with high education background. Factors that    have positive and significant influence to the visitors’ number and the profit level of the coffee shops are: wide of the coffee shops, interior, and access. And Factors that have negative significant influence are facility and price.  In order to increase the visitor’s number and the business’ profit, the coffee shop’s entrepreneurs should pay attention on the wide of coffee shop, interior, and access to the coffee shops with reasonable facilities and prices.

Full Text:

PDF

References


Asmawaty L. (2010). Hubungan Bauran Pemasaran dengan Minat Pasien Memanfaatkan kembali Pelayanan di Klinik Umum RS Stella Maris Makasar. Makasar: ( Mix Relation of Marketing with the Pasients’ Interest to Re-use the Clinic Services of Stella Hospital in Makassar) Public Health Faculty, Hasanuddin University.

Basu Swasta, D. (2006). Dasar Dasar Pemasaran (Basics of Marketing). Jogyakarta: Gajahmada University.

Chan Widi. (2014, june 6) Dasar Dasar Pemasaran (Basics of Marketing). Retrieved from http;//ww w.academia.edu/5025709/dasar dasar pemasaran produk ( Products’ Basic Marketing),html

Community Livelihood Project (CLP). (2013). Rediscovering Coffee in Yemen. Updating the Coffee Value Chain and A Market Strategy Reposition Yemen in the International Coffee Market. United Agency For International Development Mission in Yemen (USAID/YEMEN) Yemen: United Agency For International Development Mission in Yemen (USAID/YEMEN).

Company, M. K. (2016). Customer Experience: Creating Value Through Transforming Customer Journeys. -: Mc Kinsey and Company.

Engel et al. 1995. Perilaku Konsumen (Consumers’ Behavior). Jakarta. Binarupa Aksara

Hanspal, S. (2010). Consumer Survey on Sustainable Tea and Coffee Consumption. New Delhi: Partner in Change.

He Beibei, W. S. (2013). Customer Loyalty to Coffee Shops: A Study of Swedish Generation Y. Swedish: School of Business, Society and Engenering Bachelor.

Khadijah Maulidah, B. N. (2013). Hubungan Bauran Pemasaran dengan Loyalitas Pasien di Rawat Inap Rumah Sakit Ibu dan Anak Siti Khadijah I Makasar. Makasar: (Mix Relation of Marketing with Inpatient Loyalty in the Hospital of Mothers and Kids of Siti Khadijah I in Makassar) Public Health Faculty, Hasanuddin University.

Maieiam, S. (2009). Evaluating Customer Satisfication Toward The Coffee Shop Third Place. Bangkok: School of Bangkok University.

Nazir, M. (1999). Metodologi Penelitian (Research Methodology). Jakarta: Ghalia Indonesia.

Priyono, E. (2006). Analisis Faktor Faktor Yang Mempengaruhi Konsumen Dalam memilih Kafe di Kota Surakarta (Factors influnce Consumer in Choosing Café in Surakata City). Benefit, 10(1).

Rohmatullah. (2009). Analisis Faktor Pelayanan dan Fasilitas Terhadap Kepuasan of Penumpang Kapal KM Marisa Nusantara (Factors Analysis of Services and Facilities of the Marisa Nusantra Ferry) . Jakarta: Sekolah Tinggi Manajemen Transportasi (Academy of Transportation Management). Trisakti University.

Smith, E. S. (2010). Evolution of Coffee Market For Sustainable Development : a Handuran Cooperative Experience With Fair Trade. California: Faculty of Anthropology California State University.

Sukmono, A. W. (2014). Analisis Preferensi Pengunjung Kedai Kopi Terhadap Menu Kedai Kopi di Kota Semarang (Preference Analysis of Coffee Shop’s Visitor to The Coffee Shop’s Menu in Semarang City (Studi Kasus 4 Kedai Kopi di Kota Semarang) (Case Study in four Coffee Shops in Semarang City: Economic Faculty and Business, Diponegoro University.

Suminarta, I. d. (2005). Penelitian Ilmiah Penyusunan Upaya Pemasaran Untuk Meningkatkan Pemanfaatan Rawat Inap RSU Nagara Melalui Analisis Faktor Prilaku Konsumen ( Scientific Research of Marketing Effort Compiling to Increase The utilization of Inpatients in State General Hospital Through the Analysis of Consumer’s Behavior). Administrative and Health Policy, 3.

Organization for Economic Co-Operation and Development (OECD). (2004). Promoting Entrepreneurship and Innovative SMEs in Global Economy: Toward a More Responsible and Inclusive Globalisation. Turkey. OECD

Warsito. (2014). Analysis of Attribut and Strategy of Coffee Shop on Consumer Retaining in Medan City. SIRINOV. 2(3), 179 -188.


Refbacks

  • There are currently no refbacks.


Copyright © 2017 Syiah Kuala University

ISSN: 2345-6789

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.