FAKTOR-FAKTOR KEPUTUSAN PENDUDUK MASUK DALAM PEMILIHAN LOKASI PERUMAHAN DI KOTA BANDA ACEH

Muhammad Razuli, Sugiarto Sugiarto, Taufiq Saidi

Abstract


The housing complex in Banda Aceh City has been built up and spread to the suburbs. The condition of one housing with other housing is different. This study aims to identify consumer decision factors in choosing housing location, and identify dominant consumer decision factors in choosing housing locations in Banda Aceh City. Respondents in this study were residents entering the city of Banda Aceh. The number of samples in this study was set at 150 people. The sampling technique used was proportionate stratified random sampling. The factors evaluated are accessibility factors, completeness of infrastructure and facilities, facilities, environmental conditions, prices and services, and buildings. Data processing used validity test, and reliability test, while data analysis used descriptive analysis and principal factor analysis (PCA). The results showed that the dominant consumer decision factor in choosing housing locations is accessibility and service factors with a variance of 24.798%. Indicators of accessibility and service factors are proximity to the workplace, proximity to the main road, proximity to the city center, proximity to trade facilities, proximity to educational facilities, proximity to banking service facilities, proximity to government offices, proximity to recreational/ entertainment places, proximity to sports venues, proximity to terminals, ease of reaching locations without significant obstacles, prices according to facilities and infrastructure offered.

Keywords


Choosing housing locations; Consumer decision factors; Stratified random sampling; Accessibility; Service factors

Full Text:

PDF


DOI: https://doi.org/10.24815/jarsp.v3i1.16450

Refbacks

  • There are currently no refbacks.


Copyright (c) 2020 Muhammad Razuli, Sugiarto Sugiarto, Taufiq Saidi

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

__________________________________________________________________________________________________________________________________
Jurnal Arsip Rekayasa Sipil dan Perencanaan (Journal of Archive in Civil Engineering and Planning)

E-ISSN: 2615-1340 P-ISSN: 2620-7567 Organized by Program Studi Magister Teknik Sipil, Fakultas Teknik.
Published by Universitas Syiah Kuala.
Jl. Syekh Abdurrauf No. 7 Gedung Lab Konstruksi dan Bahan Bangunan Lama
Fakultas Teknik Universitas Syiah Kuala, Darussalam - Banda Aceh, 23111
Website: http://www.jurnal.unsyiah.ac.id/JARSP/index
Email: jts.mts@unsyiah.ac.id

 Creative Commons License

The Jurnal Arsip Rekayasa Sipil dan Perencanaan (Journal of Archive in Civil Engineering and Planning).
Published by Universitas Syiah Kuala is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Based on work at http://www.jurnal.unsyiah.ac.id/JARSP/index

 

 VIEW STATS