Jurnal Manajemen Inovasi

  • Home
  • About
  • Login
  • Register
  • Categories
  • Search
  • Current
  • Archives
  • Announcements
Home > Vol 11, No 1 (2020) > Muna

PERANAN KEBIASAAN BERBELANJA YANG MEMEDIASI PENGARUH PERSEPSI HARGA DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS ROKOK MARLBORO DI BANDA ACEH)

Nailil Muna, Sulaiman Sulaiman

Abstract

This study aims to examine the effect of price perceptions and brand image on purchasing decisions where the shopping habits variable is mediated in the relationship. Data was collected from 100 people in Banda Aceh City using the Purposive Sampling method. The results showed that the perception of prices did not significantly influence shopping habits and the decision to purchase Marlboro brand cigarettes in the people of Banda Aceh City. Brand Image has a significant influence on shopping habits and the decision to purchase Marlboro brand cigarettes in the people of Banda Aceh City. Shopping habits are proven to mediate partially on the relationship brand image of purchasing decisions.

 Keywords

Price Perception, Brand Image, Shopping Habits, Purchasing Decisions

 Full Text:

PDF

References

Amoroso, Donald & Ricardo Lim. (2017). The Mediating Effects Of Habit On Continuance Intention. International Journal of Information Management, 37. 693–702

Baskara, I. P & Haryadi, G. F. (2014). Analisis Pengaruh Kepercayaan, Keamanan, Kualitas Pelayanan & Persepsi Akan Risiko Terhadap Keputusan Pembelian Melalui Situs Jejaring Sosial (Social Networking Websites) (Studi Pada Mahasiswa di Kota Semarang). Jurnal Manajemen Fakultas Ekonomi & Bisnis. 1, 1 – 15.

Domingo, Iluminada Vivien R., Robert U. Lao, & Ronaldo A. Manalo. (2015). Effects of Brand Image and Awareness to Buying Habits and Usage of Bath Soap Products among Its Customers: SEM Model. British Journal of Economics, Management & Trade 8(1): 1-7

Hair, Joseph F et al. (2006). MultiVariate Data Analysis. Fifth Edition. Gramedia Pustaka Utama: Jakarta

Hardiyanti, Maulina. (2012). Kepercayaan Pada Penjual dan Persepsi Akan Risiko Pada Keputusan Pembelian Melalui Internet (Online). Skripsi. Fakultas Ilmu Sosial & Humaniora. Yogyakarta

Hariri, Mahsa & Hossein Vazifehdust. (2011). How does Brand Extension Affect Brand Image?. International Conference on Business & Economics Research. IACSIT Press, Kuala Lumpur, Malaysia

Ji, Mindy F. & Wendy Wood. (2007). Purchase and Consumption Habits: Not Necessarily What You Intend. Journal of Consumer Psychology, 17(4), 261–276

Khalifa, Mohamed & Vanessa Liu. (2007). Online Consumer Retention: Contingent Effects of Online Shopping Habit And Online Shopping Experience. European Journal of Information Systems 16, 780–792

Mongi, Lidya, Lisbeth Mananeke, & Agusta Repi. (2013). Kualitas produk, Strategi Promosi, & Harga Pengaruhnya Terhadap Keputusan Pembelian Kartu Simpati Telkomsel Di Kota Manado. Jurnal EMBA (4)

Pardede, Ratlan & Tarcicius Yudi Haryadi. (2017). Pengaruh Persepsi Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Konsumen Yang Dimediasi Kepuasan Konsumen. Journal of Business & Applied Management, 10(1)

Polites, G., Williams, C. K, Karahanna, E. & Seligman, L. (2012). A theoretical framework for consumer esatisfaction and site stickiness: An evaluation in the context of offline hotel reservations. Journal of Organizational Computing & Electronic Commerce, 22, 1-37.

Rhendria, M. Dinawan. (2010). Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian. Tesis. Semarang.

Sari, Hutami Permita. (2016). Pengaruh Citra Merek, Fitur, & Persepsi Harga Terhadap Keputusan Pembelian. Jurnal Manajemen.

Schiffman dan Kanuk. (2004). Perilaku Konsumen. Edisi 7. Jakarta: Prentice Hall.

Situs Web: https://databoks. katadata.co.id/

Siringoringo, Hotniar & Suryo Guritno Renny. (2013). Perceived Usefulness, Ease of use and Attitude Toward Online Shopping Usefulness Towards Online Airline Ticket Purchase. Procedia-social & Behavioral Science 81. 212-216.

Wiratama, Aditya Yoga. (2012). Analisis Pengaruh Produk, Persepsi Harga, & Citra Merek Terhadap Keputusan Pembelian Sepatu Olahraga Merek Nike di Kota Semarang. Skripsi. Semarang: Fakultas Ekonomi & Bisnis

DOI: https://doi.org/10.24815/jmi.v11i1.16527

Refbacks

  • There are currently no refbacks.
Open Journal Systems
Journal Help
User
Notifications
  • View
  • Subscribe
Language
Journal Content

Browse
  • By Issue
  • By Author
  • By Title
  • Other Journals
  • Categories
Font Size

Information
  • For Readers
  • For Authors
  • For Librarians

 

Tim Redaksi:

Jurusan Manajemen Fakultas Ekonomi dan Bisnis, Universitas Syiah Kuala

Lantai II 

Darussalam, Banda Aceh, 2311

email: jmi@feb.unsyiah.ac.id